About Dhoop

Built from
the inside
out.

Founded in 2026 by someone who spent years inside London agencies and the Square Mile — delivering websites, applications, and software for some of the world's biggest brands.

Less overhead.
Faster output.
Better results.

Why Dhoop Exists

Doing more with less — on purpose

Dhoop launched in May 2026 with a simple premise: take everything learned from years of delivery experience, strip away the waste, and use modern tools and technology to do more with less.

Smaller team. Leaner process. No account managers sitting between you and the people building your website. Just fast, clean, hand-coded websites — built properly, tested against real performance standards, and delivered without the agency markup.

In 2026, the tools exist to do this well. AI-assisted workflows, automated testing, and intelligent processes mean a small, focused team can deliver work that competes with agencies ten times the size. That's the Dhoop model — and it's not going away.

The Founder

Chris

Founder — Dhoop

Before Dhoop, Chris spent years as a Senior Project Manager at London digital agencies and IT consultancies — including time in the Square Mile delivering complex software and technology programmes for major corporate banks and financial institutions. He also spends an unreasonable amount of time thinking about record crates, but that's a different story.

His career spans creative agencies, enterprise IT delivery, and everything in between. He knows what good looks like technically and commercially — and he's seen how projects go wrong, where budgets disappear, and what shortcuts look like dressed up as solutions.

Dhoop is built on all of that. Doing it properly, without the waste.

What We Won't Compromise On

The standards we hold ourselves to

Performance is non-negotiable

Speed isn't a feature you add at the end — it's a decision you make from the start. Every build is measured against Google Web Vitals before it goes anywhere near a live server.

No page builders. Ever.

Elementor, Wix, Divi — easy to launch, hard to perform. Everything we build is hand-coded, because the results are measurably better.

Technology reduces cost — not justifies it

We use AI-assisted workflows and automated testing to deliver faster and smarter. The benefit goes to you, not our margins.

Honesty over salesmanship

We'll tell you what you need, what it costs, and what results to expect. No inflated quotes, no overselling, no surprises.

Work With Us

Ready to work with someone who's done this at every level?

Tell us about your project. We'll come back with a straight answer — no jargon, no obligation.

Start a Conversation Get a Performance Audit

Built fromthe insideout.